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What is a Snapshot Report?
The Snapshot report is a peek into what your business looks like online and how customers see you. Find out the answers to these questions: Is your business listing accurate where it counts? How do customers feel about your business? What sites should your business be on? How do you compare with industry standards? Are your social media accounts effective? |
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The Four Pillars of Your Virtual Doorway:
1. Listings: Your Digital Footprint As a practice owner, your digital footprint is what you say about yourself online. In the same way that you wouldn’t hand out business cards with the wrong contact information - you don’t want incorrect listings about your practice to exist online! 2. Reputation: Your Digital Shadow Your reputation is your digital shadow. This is what others say about you online. Not to be confused with reviews, an example would be: Amy updated her status and is clearly unhappy with the service she received at your practice but she didn’t tag your location or leave a review - this is just a status update. Comments like these are very difficult for practice owners to find, let alone respond to! 3. Social Media: Your Virtual Doorway is on Social There are over a billion people on Facebook! Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels. A successful Social Media Campaign has 3 components. One is Customer Service. Two is Generating Leads and Three is Building Fans. 4. The Right Website: Functionality, Design, Devices, Content But it’s not just any old website that will do. It must be function quickly, be well designed, be mobile responsive and have good content. |